POST #42 - HOW DID WE ATTRACT AND ADDRESS OUR TARGET AUDIENCE?

So, me and Emily made a smaller vlog to explain exactly what we did in regards to the question...

Here it issssssss...........

gos

GOSH WE THOUGHT THROUGH THAT AUDIO THING HUH

Well not to worry! I'll be writing up what we said in the video.

ATTRACTING THE AUDIENCE
So, this is pretty much "how did we get people to go see the film?"
First off, there was the advertising we would've had. It would've primarily been trailers and advertisements on TV, including TV spots and maybe an exclusive clip on a show like Good Morning, Britain.
They'd be cut to avoid spoilers and giving away the best jokes, but use material that's good enough to draw an audience and make it clear that the film is designed to be a comedy.
There would also be a campaign with advertisements that are dotted around, but not too much that people would be sick of seeing the adverts everywhere, and put them off of going to see the film.
Posters would ideally be placed in/on:

• Buses and other bus related things - Millenials mostly rely on public transport to get around.
• Cinemas - Obvious, advertising a film in a place dedicated to films.
• Tube stations - Thousands use the tube to commute to work daily. Thus, potential thousands see the posters every day.
• Standees - More fun, interactive way of advertising the film may draw more people.

However, the main target for advertising will be the internet. Since our target audience is the "Millenial" generation, they're infamous for using the internet and, more specifically, social media more than anyone. So, by having a large advertising scheme involving the internet, there's a larger potential audience who would see the adverts.

ADDRESSING THE TARGET AUDIENCE

We managed to address the audience in the opening by... mocking them, essentially. In the filming we cut, we had a few stereotype Millenials doing various activities in a hyperbolic fashion, such as referring to each other as "bae", playing Pokemon Go, and dabbing.

These would be used in the posters, having Zac being surrounded by people doing one of the three things, depending on which poster it'd be, but Zac would remain confused during all three.

We also tried using the type of humour that the target audience likes, and for that we acknowledged what our friends found funny, as well as other people in the Sixth Form. Eventually, we ended up with something that we think addresses the audience fairly well.